What is Siloho?

Siloho has built a tech-enabled product in the interior design market. It allows users to take style quizzes and get customised interior designs. Users can select from the available designs and choose from a selection of colours, woodworks and products. Users can book interior design services for kitchen, bedroom, and living rooms on desired date and time.Siloho is building a 3D tech platform where it provides a complete end-to-end interior designing solutions especially for the ones in the affordable category.

Shan & Pranshu are co-founders of Siloho.Shan is a 2x entrepreneur with a previous company in a real-estate market called Casa Melhor. Pranshu has worked with the likes of IBM & Deutsche Bank before being CTO of other startups called Outsy & Care24

Why this Industry?

Furnishing market in India is considered to reach about $61 Bn in 2023. Considering an average value of house of ₹ 70 Lakhs; 15% of the cost of house is generally spend into designing of the house. Hence an overall market size of the target market comes to INR 27,000 crores

With a growing middle class and increasing disposable income, more and more people in India are investing in home decor and furnishings. Changing lifestyle and preferences: The younger generation in India is increasingly interested in modern and trendy home decor and furnishings, leading to a shift in preferences towards contemporary designs. The emergence of e-commerce platforms has made it easier for consumers to shop for home furnishings online. This has led to an increase in the demand for online retailers.

Why we invested?

Founders realised that they were able to turn around these furnishing projects much more rapidly then normal players because of the knowledge and partnerships. They then decided to build a product which gives power in the hand of a normal home buyer to choose design and look at outputs instantly . The potential in their product is massive

Siloho is trying to change the home furnishing market upside down, they are enabling the interior designers to easily upload their designs and eventually this product can also become a SAAS for the designers. We believe there is a perfect founder market fit in the case of Siloho and the team has relevant experience and network to scaleup this business

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