What is Fello?

Fello is a platform, where users earn the right to participate in games and draws every time they save and invest through the platform for which they have the chance to win amazing rewards and prizes. It is building a Gamified-Finance product on a orthogonal approach of converting gamers/millennials into savers

Manish and Shourya have a collective experience of 8+ years in the traditional finance and asset management segment in organisations like Blackrock and HSBC.

Why this Industry?

A small percentage of the country invests in financial assets and Fello presents a thoughtful solution to address this issue. They are enabling new to market customer segments to save through the hook of a social game. The current trend shows a growing interest in innovative investment solutions, and we believe Fello has the potential to leverage this trend and create a niche in the market.

The earning potential is close to $1.5Bn, as the market of Gen-Z who are far away from the concept of savings is large and growing. The gamified savings experience that Fello offers has the potential to attract a significant portion of this market.

Why we invested?

Fello is taking an orthogonal approach to target the market which is new to financialisation. We believe that the product they are offering is unique and has the potential to bring about a change in the savings habit of Gen-Z. The founding team is passionate about the business, and we believe they have the expertise to run this business successfully. We see a significant potential for growth in this industry, and we are excited to be a part of Fello's journey.

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